Aurora50, a UAE-based training and development company dedicated to fostering inclusive workplaces, has teamed up with prominent organizations including Abu Dhabi National Energy Company PJSC (TAQA), Accenture, Emirates Global Aluminium (EGA), Emirates Group, and ENOC to introduce a new membership community called NOORA. This community is aimed at supporting ambitious corporate women in the UAE, from first-time managers to leaders of leaders, as part of the country’s efforts to achieve 30% women’s representation in leadership roles.
NOORA offers its members unlimited access to a vibrant community of like-minded and driven women from diverse professional backgrounds, industries, and nationalities. The importance of such networks was highlighted in research from the U.S. Kellogg School of Management, revealing that women with a strong inner circle are more than three times more likely to be promoted than those without, even though women only hold 31% of senior roles globally.
Diana Wilde, co-founder of Aurora50, emphasized the significance of networking for women’s career progression, stating that NOORA provides an unprecedented platform for ambitious corporate women in the UAE. Members of NOORA will have opportunities to attend face-to-face workshops addressing industry challenges, as well as regular networking events. Additionally, they can connect with each other through an online membership platform at any time.
NOORA operates two chapters: a lobby dedicated to first-time managers and a mezzanine catering to established leaders. Prominent partners of the initiative, such as the Emirates Group and ENOC, expressed their enthusiasm for supporting women’s empowerment and creating a pipeline of women leaders who can make a lasting impact on industries and communities.
With the launch of NOORA, the UAE continues to be at the forefront of efforts to promote gender equality and empower women to play vital roles in building the nation’s community, economy, and future. The collaboration between Aurora50 and its partners is seen as a significant step towards supporting women’s personal and professional growth in various sectors.